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Our Brand Story


It is a tale of ambition, entrepreneurship, innovation & exemplary quality control.

Milky Mist Dairy Food Private Limited is a name you will often hear when you talk about the best dairy brand in TamilNadu & other Southern states of India. We are based at Chittode near Erode, TamilNadu & our premium quality dairy products have helped us spread our name throughout the nation. 

 

Our products have set a benchmark in the dairy industry, making us the top brand in India for dairy products. A few factors that set us apart from others are:

 

Premium Quality (which is maintained throughout our product ranges)

World-Class Packaging

Consumer Reach Throughout India

 

Our journey began as the best paneer brand & then we became a 100% product company and the only dairy in India to convert all the milk procured into value-added products. We have developed a state-of-the-art dairy plant where 150+ SKUs of ‘Milky Mist’ quality dairy products are processed across 20 categories.

 

Want to buy milk online? Want to buy cheese online? Milky Mist has got you covered. Now you can buy healthy dairy products from Milky Mist ecommerce:

Our Values

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Environment

We power up our factories through renewable solutions of green energy, which helps us preserve nature.

Health & Wellness

Our world-class management system ensures that high-quality & hygiene is maintained throughout the dairy product ranges.

Community Welfare

We are determined to do our bit for the community. Milky Mist has already provided direct and indirect employment to nearly 1 Lakh people, helping our nation move towards a better future

Assured Quality

Each Time, Every Time

Our quality dairy products make us stand stronger than others in the markets. Focus on quality starts right from the milk procurement level and is maintained all the way until the products reach the consumers. Every batch is subjected to stringent quality checks right from the raw material in-take to the final product. Each and every stage of processing is monitored strictly.

 

A sample of each product from each batch is analyzed and stored until expiry for observation. On-line quality check is also enhanced with continuous training imparted to people concerned at the shop floor. Quality is very important and thus an in-house laboratory equipped with the best equipment is managed by well-qualified microbiologists and chemists.

 

With all these facilities, we are able to produce the best Indian paneer, variety of cheese, dairy beverages and several other nutritional dairy products. 

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To deliver top quality products is Milky Mist’s utmost priority.

Always Extending Hands Towards Better Nutrition

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Asal

When we talk about ready-to-cook food, Asal is the name that comes to mind. Now you will get home-cooked food, effortlessly. Try out its complete range of parotas, idli/dosa batter & half-cooked chapathi. You will love it!

Farmer Welfare & Community Building

Milky Mist has developed a unique, transparent, and robust milk procurement system to procure the best quality raw milk available. The system consists of a network of associations with dedicated farmers across the region. Being the top brand in India, we have stronger roots!

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Our Journey

The tale begins in the small town of Erode, where a boy named T. Sathish Kumar, just 16-years-old, had his mind full of ambitions. For his dreams, he dropped out of school and started helping out with his father’s failing milk business. He turned the failing business into the best paneer brand. 

 

Several years in, he gained expertise and his operations were well managed and efficient. The market for Paneer brand India grew and Milky Mist saw its fully automatic state of the art Paneer processing plant come to life, with custom-built technology from Germany. 

 

Paneer has been the signature offering of Milky Mist, but over the years it has expanded its range. From adding curd and butter to the lineup in 2004, to expanding to a wide range of value-added products in 2010. Milky Mist now manufactures and supplies over 20 dairy products across India and other countries. The logistics chain is fully owned by Milky Mist to get better control over quality and distribution

Father started the milk business

1985

Sathish dropped out of school at the age of 15 and joined his father's failing milk business

1992

He decided to produce Paneer and became expert after many trial and errors

1994

Launched the brand "MILKYMIST" and started retail business

1997

Sold paneer to restaurants & hotels and received very positive feedback

1998

Started the providing chillers to retail

2000

Realized that he wanted to add more products. Started curd and butter.

2003

Started providing chillers to retail shops. First dairy company in India to do so.

2005

Launched first TVC for Paneer. Expanded across South India.

2009

Came up with more range of products like ghee, cheese, yogurt etc. Reached 50 crore turnover.

2012

Created more range of products including Desserts, Yogurt etc.

2014

Started the new plant in Perundurai with fully automated state of the art technologies

2016

2017

Reached 500 crore mark turnover

The new plant was fully operational, with green sources of energy and 100% water recovery plant.

2019

2020

Pan India expansion and reaching across the globe