The Story of Milky Mist - Forbes
Milky Mist, as a team, is extremely happy to announce that our chairman and managing director, Mr. Sathish Kumar T., was mentioned in Forbes India magazine's July 2021 monthly issue. There he expressed the journey of Milky Mist & his dream.
A few points we would like to highlight:
The journey began with the supply of milk and has progressed to the production of items such as milkshakes, flavoured yogurt, butter, cheese variants, and UHT products.
Milky Mist's quality control begins at the bottom of the value chain, with the feeding of high-quality feed to cattle.
60000 dairy farmers can supply milk thanks to Milky Mist's automated milk collection equipment.
Milky Mist's serves customers at their doorstep with the support of its e-commerce initiative.
The 55-acre Perundurai plant is entirely automated and uses cutting-edge technology to process 1.5 million litres of milk each day, which is then converted into high-quality products.
With its own wind and solar energy farms, the factory runs on sustainable energy. Sathish's passion for sustainability and driving an electric automobile gets bigger and bigger, and his home is also powered by solar energy.
Want to read the entire story? Here is a snapshot of it:
We are extremely proud of this moment that his efforts have now been recognized by everyone & people are building their trust towards a good brand, i.e., Milky Mist.
Do try out our delights to get the Milky Mist Experience.
What stands out most about Milky Mist’s story is their massive, automated mega-plant in Perundurai and how they took full control of their cold-chain logistics. In a country where refrigerated supply chains make or break perishable foods, investing early in dedicated chilled distribution gave them a serious competitive moat. Yesterday evening, while relaxing on the couch and trying out a new DmPlay Game to unwind from a busy shift, a buddy and I were talking about grassroots business founders who took on legacy giants. Seeing a homegrown brand from Erode dominate dairy aisles nationwide proves that relentless focus on quality really pays off.
Milky Mist bypassed the cutthroat commodity milk price wars and focused entirely on premiumization and shelf-life tech. By maintaining direct, fair procurement relationships with tens of thousands of dairy farmers, they secured raw supply consistency while creating genuine rural prosperity. Earlier today over coffee, I completed my Maan Win Login to pass some downtime with a few quick rounds and clear my thoughts. Stumbling onto these operational insights right afterward made for such an inspiring read. Building direct producer-to-consumer networks is true value creation.
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