How important is product packaging?
Did you know that the package that your food comes wrapped in does more than just containment? Apart from protecting your food from external factors and keeping it safe, it also acts as a means of communication to the consumers. The right product in the wrong package becomes less appealing, and there are chances that your product is overlooked.
Did you know?
Some packages contain ‘special tags’ that can provide product-specific information in real-time to the consumers.
A good package does the following:
Keeps the food safe from physical pressure (shock and vibration)
Protects the food during handling and transportation (e.g., bag-in-box packaging)
Keeps the product away from microbes to provide an extended shelf life
Keeps the food safe from other external contaminants that can be hazardous
Acts as a means of communication regarding the product usage and disposal
Contains nutritional and other potent information regarding the product
Used as a marketing tool to communicate your brand, connect with your consumers and attract them
Plays a crucial role in maintaining the product quality and freshness
Communicates the date of manufacture and expiry, which is a prime indicator of quality
Acts as a ‘convenience tool’ during the handling of the product
Hence, a good package has to be convenient, sturdy, and reliable. The type of packaging depends upon the nature of the food and its characteristics. Some common types of packaging are boxes, cans, bags, cartons, PE pouches, wrappers, and trays.