Know Your Product Packaging

How important is product packaging?

Did you know that the package that your food comes wrapped in does more than just containment? Apart from protecting your food from external factors and keeping it safe, it also acts as a means of communication to the consumers. The right product in the wrong package becomes less appealing, and there are chances that your product is overlooked.

Did you know?

Some packages contain ‘special tags’ that can provide product-specific information in real-time to the consumers.

A good package does the following:

• Keeps the food safe from physical pressure (shock and vibration)

• Protects the food during handling and transportation (e.g., bag-in-box packaging)

• Keeps the product away from microbes to provide an extended shelf life

• Keeps the food safe from other external contaminants that can be hazardous

• Acts as a means of communication regarding the product usage and disposal

• Contains nutritional and other potent information regarding the product

• Used as a marketing tool to communicate your brand, connect with your consumers and attract them

• Plays a crucial role in maintaining the product quality and freshness

• Communicates the date of manufacture and expiry, which is a prime indicator of quality

• Acts as a ‘convenience tool’ during the handling of the product

Hence, a good package has to be convenient, sturdy, and reliable. The type of packaging depends upon the nature of the food and its characteristics. Some common types of packaging are boxes, cans, bags, cartons, PE pouches, wrappers, and trays.

Current packaging trends

Packaging is an extension of a brand. Hence, a proper design and packaging approach is essential to pop your brand up. Minimalist packagings comprising basic, simple, uncluttered, and elegant designs are the talk of the town today. People are inclining towards environment friendly and sustainable packaging that is easy to use, convenient and lightweight.

At Milky Mist, we use multilayer thermoform packages for our products like paneer, hygienic and sterilized tetra packs for our UHT milk, and other ready-to-serve drinks. PE pouches are used to pack pasteurized milk as they are flexible, economic, and durable. Some of our products are also vacuum packaged for better shelf life and sustainability.

At Milky Mist, we cater to the needs of our consumers by providing them convenient, safe, and reliable forms of packaging. Our packages help retain the product quality, and hence the products remain fresh until they reach your doorstep.